{"id":20222,"date":"2026-07-31T16:00:03","date_gmt":"2026-07-31T16:00:03","guid":{"rendered":"https:\/\/ecigcanadazone.com\/restofcanada\/gm-and-ford-are-talking-less-and-less-about-evs\/"},"modified":"2026-07-31T16:00:03","modified_gmt":"2026-07-31T16:00:03","slug":"gm-and-ford-are-talking-less-and-less-about-evs","status":"publish","type":"post","link":"https:\/\/ecigcanadazone.com\/restofcanada\/gm-and-ford-are-talking-less-and-less-about-evs\/","title":{"rendered":"GM and Ford are talking less and less about EVs"},"content":{"rendered":"

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Just a few short years ago, General Motors and Ford were all-in on electric vehicles, spending billions of dollars on those efforts. Now, the two biggest American automakers are hardly talking about EVs with their investors.<\/p>\n

TechCrunch teamed up with Hudson Labs, a New York-based financial research firm, to analyze the last seven years of GM and Ford quarterly earnings calls and found that both companies are talking about EVs at a lower rate than they did before the pandemic.<\/p>\n

This shouldn\u2019t shock anyone who\u2019s followed the news over the last two years. Both companies have altered, delayed, or outright abandoned plans for new EV models, prompting layoffs<\/a> and scaled back factory plans. And while GM and Ford still sell EVs and have new models in their product pipelines, their collective focus has shifted, and it shows in the data.<\/p>\n

Jim Cain, a spokesperson for GM, said that \u201cquality counts more than quantity.\u201d <\/p>\n

\u201cWe\u2019ve been very clear and consistent in communicating our view that EVs are the end game, the strength of our portfolio today,\u00a0the loyalty of EV customers to the technology, awards we\u2019ve won, our growing EV market share, and our commitment to continue investing in technologies like LMR (lithium manganese-rich) to improve profitability,\u201d he said in an emailed statement. <\/p>\n

But, he added: \u201cwe devote time on the calls to discuss growth opportunities like software and services and autonomous technology, and address complex topics of analyst\/investor interest like trade and regulatory policy impacts, operating performance, capital allocation, regional performance, headwinds and tailwinds \u2014 all while making sure at least half the call is devoted to Q&A.\u201d <\/p>\n

Ford spokesperson David Tovar, meanwhile, pointed to the company\u2019s planned launch of its new \u201cUniversal Electric Vehicle\u201d platform next year. \u201c[W]e think the first product rolling off the line, a midsize pickup truck, will hit the sweet spot of the EV market for cost, price, and technology,\u201d he said.<\/p>\n

For this analysis, TechCrunch excluded the ostensible third of the Detroit Big Three, Stellantis, for a few reasons. The automaker, which emerged in 2021 from the merger of Fiat Chrysler and France\u2019s PSA Group, traditionally lagged behind its U.S. counterparts in EV adoption. Stellantis also, until the first quarter of this year, held comprehensive earnings calls only twice a year, instead of four times annually, like most public companies.<\/p>\n

Hudson Labs sourced earnings call transcripts from S&P Market Intelligence dating back to 2019, and used its Co-Analyst \u2014 an AI research tool purpose-built for high-precision financial research \u2014 to assign topic tags to each sentence. It then counted the frequency of those topics as well as each topic\u2019s share of the discussion to produce the charts below<\/p>\n

General Motors<\/h2>\n